Roofing
Questions specific to running a roofing business, where the storm cycle and job values change the answers.
10 answers in this topic
Roofing is the most contested trade term in UK search, and it behaves unlike any other trade because the demand arrives with the weather. A single bad weekend can decide a quarter, and rankings cannot be turned up on the Monday morning.
It also has the widest spread of job values in the trades, from a slipped tile to a full re-roof, which changes how every marketing decision should be made. These pages are written for that specifically rather than adapted from generic advice.
How do roofers get leads without paying Checkatrade?
The channels that produce roofing work without per-lead fees, in the order that pays back fastest for a UK roofer.
What does a roofing website need to rank?
The pages, structure and proof a UK roofing website needs before search work is worth paying for.
Why isn't my roofing business showing on Google Maps?
The reasons a roofing company disappears from the map pack, and which ones you can fix today.
How much should a roofer spend on marketing?
How to set a roofing marketing budget from job value and margin rather than from a percentage somebody quoted you.
Roofing SEO or Google Ads, which should a roofer do first?
When paid search earns its place for a roofing business, when it burns money, and why the answer changes with the weather.
How long does SEO take to work for a roofing business?
Realistic timescales for a roofing company, and why the calendar matters more in this trade than any other.
What do customers search before hiring a roofer?
The search journey a homeowner takes before they ring a roofer, and which stages most roofing sites miss entirely.
How many Google reviews does a roofer need?
There's no magic number. What matters is how you compare locally, how recent they are, and whether you reply.
Should a roofer have a page for every town they cover?
Why the page-per-town approach backfires for roofing specifically, and what covers a wide area instead.
Is Checkatrade worth it for a roofer?
Roofing job values change the directory maths considerably. Here's when it pays and when it stops.
Roofing questions we haven't covered?
Ask, and we'll tell you straight. If the honest answer is that your money is better spent elsewhere this quarter, we'll say that.