Google Business Profile
Suspensions, reinstatements and the profile settings that decide whether you appear on the map at all.
7 answers in this topic
Your Google Business Profile is where most trade phone calls start, and it is also the part of a trades business's online presence that is least understood by the person who owns it. It gets set up once, often by somebody else, and then ignored until something breaks.
When it does break it tends to break completely. A suspension removes you from Maps entirely, and for a business whose enquiries arrive through the map pack that is a revenue event rather than an admin task. These pages cover why it happens, how to get it back, and how to configure the thing so it does not happen again.
Why has my Google Business Profile been suspended, and how do I get it back?
Why Google suspends trade business profiles, what to do in the first hour, and how the reinstatement appeal works.
How do I rank higher on Google Maps for my trade?
What actually moves map pack position for a service-area trade, in the order worth doing it, and what you cannot change.
How do I get more Google reviews as a tradesperson?
When to ask, how to make it easy, what you must not do, and why a steady trickle beats a burst.
Why was my Google Business Profile suspended when I didn't change anything?
How to work out which breach caused your suspension, including the cases where you genuinely changed nothing.
How do I appeal and get a suspended Google Business Profile reinstated?
How the reinstatement appeal actually works, what to put in it, and what to do if the first one is rejected.
Why do service-area businesses like trades get suspended so often?
The address rules that catch trades working from home or a van, and how to configure a service-area profile correctly.
How long does Google Business Profile reinstatement take?
There's no published timescale. Here's what affects it, and how to keep the work coming while you're off the map.
Profile causing you grief?
Send your business name and postcode. We'll tell you what state the listing is in and whether anything on it is a suspension risk.