Electrical
Questions specific to electrical contractors, where compliance work repeats and letting agents buy differently from homeowners.
10 answers in this topic
Electrical work splits three ways rather than two: urgent faults, compliance, and planned installation. The compliance side is the one most electricians underuse, and it is the most valuable, because certification is legally required and repeats on a known cycle.
Letting agents also behave nothing like homeowners. They buy repeatedly, across portfolios, on reliability and turnaround rather than price. These pages cover both audiences, and why the second one is usually the better business.
How do electricians get leads without paying Checkatrade?
The routes that bring electrical work without per-lead fees, starting with the compliance market most electricians ignore.
What does an electrician's website need to rank?
The pages a UK electrical website needs to serve homeowners, landlords and commercial clients without losing any of them.
Why isn't my electrical business showing on Google Maps?
The causes behind an electrician disappearing from the map pack, including the category problem that's specific to this trade.
How much should an electrician spend on marketing?
Why repeat compliance work changes the electrical maths, and how to budget from customer lifetime value rather than job value.
Electrical SEO or Google Ads, which should an electrician do first?
Why paid search is a weaker fit for electricians than for plumbers or roofers, and where it still earns its place.
How long does SEO take to work for an electrical business?
Realistic timescales for an electrician, and why compliance pages tend to land faster than anything else.
What do customers search before hiring an electrician?
The searches that precede an electrical enquiry, including the regulation questions that most electricians never answer.
How many Google reviews does an electrician need?
No fixed number. What matters is your local comparison, recency, and the fact that professional buyers read reviews differently.
Should an electrician have a page for every town they cover?
Why domestic and commercial electrical work have different useful radiuses, and what to build instead of town pages.
Is Checkatrade worth it for an electrician?
Why directory economics look different for a trade whose best customers come back on a cycle.
Something electrical we've missed?
Ask us directly, including the compliance side. That's usually where the useful conversation is.