Should an electrician have a page for every town they cover?
No. Electricians have a complication other trades don't: your domestic radius and your commercial radius are different, often very different. Forty town pages flatten that into one misleading claim. Build service pages instead and describe each coverage honestly.
Two radiuses, one website
Most electricians will drive twenty minutes for a domestic call-out and two hours for a commercial contract or a portfolio of certificates worth a week's work. Those are genuinely different coverage areas for genuinely different services.
A page-per-town approach can't express that. It either overstates your domestic reach, producing call-outs you'll arrive late to, or understates your commercial reach, hiding the work worth travelling for.
Build these instead
| Instead of | Build |
|---|---|
| 30 town pages | A page per service: EICR, rewires, consumer units, EV chargers, commercial |
| Town names in headings | Honest service areas on your Google Business Profile |
| A single areas-covered list | One coverage page distinguishing domestic radius from commercial reach |
| Pages for anywhere you'd travel | 2 or 3 for places you genuinely want to dominate |
What most people get wrong
Believing you need a page named after a town to rank there. You don't. Proximity, service areas and overall relevance do most of that, which is why plenty of electricians rank across a county with no location pages at all.
The second error is advertising a domestic radius built around the commercial one. You end up ranking for call-outs an hour away, arriving late, and collecting the reviews that then stop you ranking anywhere.
Related questions
How do I show a wider commercial reach?
Say it explicitly on a coverage page and in your commercial section. It's a legitimate distinction and stating it plainly is unusual enough to be a differentiator.
My competitor has fifty town pages.
Check whether they're actually indexed and ranking, or whether they rank for other reasons entirely. It's easy to credit the visible tactic rather than the real cause.
Should I delete town pages I already have?
If they're thin and not ranking, folding them into stronger service pages usually helps more than leaving them in place.
Got town pages that aren't doing anything?
We'll check which are actually indexed and earning. Usually most aren't, and consolidating them does more than adding more.