What does an electrician's website need to rank?
An electrical site needs three routes, not one: urgent faults, compliance and certification, and planned installation work. Certification numbers have to be visible and checkable. Most electrical sites fail by putting all three audiences on a single services page.
The pages worth building
| Page | Who it's for | Why it stands alone |
|---|---|---|
| EICR and electrical testing | Landlords, agents | Legally required, searched by name, repeats |
| Emergency electrician | Homeowners | Speed and a phone number, little reading |
| Rewires | Homeowners | High value, disruptive, heavily researched |
| Consumer unit upgrades | Homeowners | Often triggered by a failed report or an insurer |
| EV charger installation | Homeowners | Informed buyers researching grants and specification |
| Commercial electrical | Facilities, businesses | Bought on accreditation, capacity and out-of-hours working |
Trust signals that actually get checked
- Your competent-person scheme and registration number, visible and correct
- Public liability cover with the figure stated
- Whether you self-certify Part P work, because homeowners increasingly know to ask
- How you issue certificates and how quickly
- Whether you handle remedial work found during testing, and how that's priced
What most people get wrong
Writing the site for homeowners only. Domestic work is the most competitive and the least repeatable part of the trade. The compliance pages are duller to write and quietly bring in the customers who come back every few years with a portfolio behind them.
The other mistake is one long services list. An electrician does forty things, and listing forty things ranks for none of them. Pick the six you want more of and give each a page that answers what somebody typed.
Related questions
How many pages does an electrical site need?
Six to eight that each do a job. One page per thing you want more work in, rather than a list covering everything you're capable of.
Should I publish EICR prices?
A range by property size, yes. It's a commoditised, comparable service and agents are pricing it. Being unwilling to say usually loses the enquiry.
Do I need separate domestic and commercial sites?
No, separate sections are enough. Two sites splits your effort and your authority for no real benefit.
Not sure which routes you're missing?
Send us your site. We'll tell you which of the three audiences it currently serves and which it's leaving on the table.