Treat compliance as its own market
EICR, landlord certificates and PAT testing are recurring, searched by name and bought by letting agents. They deserve their own pages, not a bullet on a services list.
Three different customers, three different searches.
Emergency faults, EICR and landlord certification, and planned work like rewires and EV chargers are separate markets that happen to share a qualification. Sending all three to one page wastes most of them.
Get a free search reviewLIVE SEARCH INTENTELECTRICIANS
01
electrician near me
02
emergency electrician [town]
03
EICR testing [area]
Example search patterns. Actual opportunities depend on your services and area.
How electrical work is actually bought.
Electrical search demand ranges from immediate faults to rewires and certification. Separate service routes help customers land on the right answer quickly.
The electricians services worth ranking for.
01Emergency electricians
02Rewires
03EICR testing
04EV charger installation
05Commercial electrical
Where we would start with electricians.
Split domestic from commercial
A homeowner wanting a socket moved and a facilities manager wanting a shop rewired need different language and different proof. One page for both loses both.
Build for EV chargers and upgrades
Charger installation and consumer unit upgrades are growth work with informed buyers. They research grants and specifications before ringing anyone.
Make certification legible
NICEIC, NAPIT or your competent-person scheme is the trust signal. It has to be visible and verifiable on the page, not implied by a small logo in the footer.
Questions electricians ask us.
- How do electricians get leads without paying Checkatrade?
- What does an electrician's website need to rank?
- Why isn't my electrical business showing on Google Maps?
- How much should an electrician spend on marketing?
- Electrical SEO or Google Ads, which should an electrician do first?
- How long does SEO take to work for an electrical business?
- What do customers search before hiring an electrician?
- How many Google reviews does an electrician need?
- Should an electrician have a page for every town they cover?
- Is Checkatrade worth it for an electrician?
Want this for your electrical business?
Tell us where you work and we will look at what is actually winnable in your area. No invented forecasts, no hard sell.
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