Category audit
Primary and additional categories checked against what you do and want more of. This is the strongest relevance signal on the profile and it is wrong surprisingly often, particularly where several plausible categories exist.
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A Google Business Profile that earns the click and supports the call.
Categories, services, business details, photographs and landing pages need to tell one consistent story. We organise the profile around what a cautious customer needs to verify.
Start with a free checkYOUR
BUSINESS
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WHAT THIS SHOULD IMPROVE
01More complete business information
02Better alignment with website services
03A clearer customer journey from Maps
The problem this solves.
For most trades the profile is where the phone calls come from, and it is also the part of their presence they understand least. It was set up once, possibly by somebody else, possibly years ago, and hasn't been looked at since except when something went wrong.
The failure modes are specific and none of them are obvious from the outside. A primary category that quietly caps what you can rank for. Opening hours that make an emergency trade invisible at the hours it most wants calls. A home address on display that should have been hidden, which is the single most common reason a trade loses its listing altogether.
What is actually included.
In the order it gets done, because the order matters more than the list.
Address and service-area configuration
Set correctly for a business that travels to customers, meaning a hidden address and declared service areas. Getting this wrong is the leading cause of trade suspensions, so it is treated as a risk item rather than a setting.
Hours that match reality
Including whether you genuinely answer out of hours. Advertising cover you don't provide wins the search and loses the review, and the review damage outlasts the gain.
Services and business information
Every service you want work for listed with a real description, and the details reconciled against your website so the two agree.
Photography plan
Real jobs rather than stock imagery, added on a routine rather than once. What to photograph and when, so it keeps happening after we stop asking.
Review routine
A repeatable way of asking at the point the customer is most pleased, plus replies to what arrives. No incentives, because that breaches the rules and can get reviews removed in bulk.
What the first month looks like.
- Full profile audit against the guidelines, flagging anything that is a suspension risk
- Correct the configuration, one change at a time where a change carries risk
- Align the profile with the website so they tell the same story
- Set up the review routine
And every month after.
- Profile kept current as services, hours and coverage change
- Photographs and updates added on a rhythm
- Review responses kept up
- Watch for edits you didn't make, because other people can suggest them
What most providers get wrong.
Treating profile posts as the main lever. They're a freshness and engagement signal and they don't compensate for a wrong primary category. Tools push posting because posting is easy to automate and easy to invoice.
Chasing review volume in bursts. A sudden spike after two years of silence is the pattern most likely to attract scrutiny, and six months later you're dormant again.
When you should not buy this.
If any of these describe you, we would rather say so now than take a month’s money finding out.
- You want the town name added to your business name. It works briefly and then costs you the listing.
- You want several profiles to cover several towns. That's the behaviour the rules exist to stop, and it usually takes the original listing with it.
- You aren't prepared to hide a residential address. That's the correct configuration for a service-area trade and the work doesn't proceed sensibly without it.
Questions we get asked.
Will hiding my address hurt my rankings?
No. Service-area businesses are a supported profile type and rank on the same signals as anyone else. Displaying a residential address you should have hidden is far more likely to cost you the profile completely, which is a much bigger ranking problem.
Can you get a suspended profile reinstated?
We can identify what caused it and what needs correcting before an appeal, which is the part most people skip. Nobody can guarantee reinstatement, and anybody promising a turnaround is inventing it.
Do I have to give you access to my profile?
For us to do the work rather than send instructions, yes. Manager access is enough, you keep ownership, and you can remove it whenever you like.
£147 a month, website included if you need one.
Send us your business name and postcode. We'll audit the profile against the guidelines, flag anything that is a suspension risk, and tell you what to change first.