Useful content that helps a customer make the next decision.

We plan content around the questions, jobs and buying stages that actually exist, then connect it to the pages that turn attention into an enquiry.

Start with a free check

YOUR
BUSINESS

SEARCHPAGEPROOFENQUIRY

WHAT THIS SHOULD IMPROVE

01Broader useful query coverage

02Stronger service-page support

03Content that can be explained and maintained

The problem this solves.

Most trades have been sold content at some point and got nothing from it. A monthly post about seasonal maintenance tips, written by somebody who has never been on a roof, read by nobody, linked to nothing. It is the part of SEO with the worst reputation and mostly it has earned it.

What works is narrower and duller. People search the symptom before they search the trade: the damp patch, the tripping breaker, the boiler fault code, whether they need a certificate. Those searches happen weeks before anybody rings anyone, and whoever answered the question is on the shortlist when they do.

What is actually included.

In the order it gets done, because the order matters more than the list.

Find the questions that exist

Research into what people in your area search before hiring your trade, including the symptom and cost questions most trades avoid answering.

Decide what is worth writing

A shortlist, with reasoning. Most topic ideas don't survive the question of what page they would lead to, and that is the point of the exercise.

Write it properly

Each piece leads with a direct answer, uses your knowledge of the trade rather than generic advice, and connects to the service page it supports. We'll ask you things, because the useful detail is in your head and not ours.

Cost content, if you will allow it

Publishing realistic ranges filters out people whose budget was never close and makes you the firm that was straight about it. Most trades resist this and it is usually the highest-return item on the list.

Internal linking

Every piece routes somewhere commercial. Content with no next page is a leaflet.

Local evidence

Trade bodies, suppliers, local press and genuine associations. We don't buy links, and you should be careful with anyone offering to.

What the first month looks like.

Research into the real questions in your trade and area
An agreed shortlist with a reason attached to each item
First pieces written and published
Internal links wired into the commercial pages

And every month after.

A steady, sustainable publishing rhythm rather than a burst
Existing pieces updated when the advice or the rules change
Coverage extended into gaps as they show up in the data
Genuine local authority opportunities pursued as they arise

What most providers get wrong.

Publishing to fill a schedule. A monthly post nobody searched for is a cost with no return. Better to write six pieces that answer real questions and then stop until there is something else worth saying.

Refusing to discuss price anywhere. The customer will find a number regardless, and if it isn't from you it is from a forum or a national firm quoting for a different job.

When you should not buy this.

If any of these describe you, we would rather say so now than take a month’s money finding out.

You want volume. Publishing a lot of near-identical pages is what gets sites into trouble, and we won't do it.
You want us to buy links. We analyse backlinks. We don't build them.
You won't be interviewed. The difference between useful trade content and filler is your knowledge, and we cannot invent it.

Questions we get asked.

How much content do I need?

Less than you have been told. A handful of pieces answering questions people actually ask will outperform fifty written to fill a calendar.

Will you write it or will I?

We write it, using your knowledge. Expect to be asked questions, because the specifics that make it worth reading come from you.

Do you do link building?

No. We look at your backlink profile and pursue genuine local relevance. Buying links is a risk we aren't going to take with your site.

£147 a month, website included if you need one.

Tell us your trade and your patch. We'll come back with the questions people there are searching that nobody local has answered yet.