Be honest about suitability
Not every roof suits solar. Saying so, with the reasons, converts better than enthusiasm because the audience has already read the overselling elsewhere.
Solar and heat pump buyers read for weeks about suitability, grants, payback and installers. They arrive well informed, and they can spot an unsupportable savings claim, which is why honesty converts better here than anywhere.
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Renewable energy buyers research products, grants, suitability and installers. Helpful content can support the decision without making savings claims that cannot be guaranteed.
Not every roof suits solar. Saying so, with the reasons, converts better than enthusiasm because the audience has already read the overselling elsewhere.
Buyers want numbers, but savings depend on usage, tariff and roof. Show the method and the variables rather than a single figure you cannot stand behind.
Storage, charging and solar are increasingly bought as one system. Treating them separately misses how the customer is actually thinking.
Funding changes often and misinformation is everywhere. A current, accurate, dated explanation is one of the most linkable pages in this trade.
Tell us where you work and we will look at what is actually winnable in your area. No invented forecasts, no hard sell.
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