What does a plumbing website need to rank?
A plumbing site needs the phone number tappable on every page, a page per problem rather than one services list, and boiler work separated from general plumbing. The commonest failure is building entirely for emergencies and losing the boiler and bathroom work that actually pays.
The pages worth building
| Page | Why it stands alone |
|---|---|
| Emergency plumber | Speed and a phone number. Almost no reading happens here. |
| Boiler repair | Urgent but comparable. People check price and availability. |
| Boiler installation | High value, long consideration, heavily researched. |
| Bathroom installation | Visual, slow, decided on photographs and process. |
| Leak detection | Specialist, low competition, well paid. |
| Landlord and letting agent work | Repeat buyer, compliance-driven, rarely written for. |
The details that decide conversion
- A tappable number in the header on mobile, not buried on a contact page
- Hours that say when somebody actually answers, including whether that's you or a service
- A stated call-out window you can hit on a bad week, not a good one
- Whether you charge a call-out fee, and how much, said plainly
- Gas Safe number displayed correctly and checkable
- Coverage described honestly, so you stop getting calls from outside your radius
What most people get wrong
Treating the site as an emergency landing page with some other services attached. That's backwards. Emergency traffic barely reads anything, so it needs a number and nothing else. The pages that need actual work are the boiler and bathroom ones, and they're usually the thinnest on a plumbing site.
The second is promising response times nobody can keep. A twenty-minute promise wins the click and loses the review, and in a trade where reviews carry this much weight that trade is a bad one.
Related questions
How many pages does a plumbing site need?
Six to eight that each do a job. A page for each thing you want work for beats twenty covering everything vaguely.
Should I show prices?
Call-out fees and hourly rates, yes. Fixed prices for full installations, generally no, because they vary too much to state honestly.
Is a booking form better than a phone number?
Not for emergency work. Somebody with water coming through a ceiling will not fill in a form. Keep forms for quotes on planned work.
Is your site losing the good jobs?
Send us the address. We'll tell you whether your boiler and bathroom pages are strong enough to compete, or whether the whole site is built for call-outs.